Simply Southern Crafts
  • Summer Camp Fundraising
  • Engraving & Decor
  • About Jennifer Willen
  • Content Creation Services
  • Instagram Feed
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  • Adeline's Bookmarks
  • Breast Cancer Blog
  • Summer Camp Fundraising
  • Engraving & Decor
  • About Jennifer Willen
  • Content Creation Services
  • Instagram Feed
  • YouTube Content
  • Adeline's Bookmarks
  • Breast Cancer Blog
Made with Love
in Loganville, Ga.


Simply Southern Crafts

I'm Jennifer Lyndsey, and I'm here to share my story of turning passion into purpose, navigating challenges, and finding solace in the world of crafting.
From Journalist to Crafter:
Before I embarked on this crafting adventure, my life was filled with the hustle and bustle of the newsroom. From The Weather Channel to FOX, CBS, NBC, and ABC, I lived and breathed the fast-paced world of digital journalism in Atlanta, Georgia. Little did I know that life had other plans for me.

Turning Challenges into Opportunities:
In November 2021, my world changed when my son Jacob was diagnosed with autism. As a determined mother, I decided to turn my crafting hobby into a small business to contribute financially to Jacob's needs. But life threw another curve-ball in March 2021 – I was diagnosed with multiple sclerosis (MS). The very nature of my previous career, with its high-paced environment, crazy hours, and stress, became potential triggers for MS relapses.
Second Diagnosis 
My path took another shocking turn in August 2023 when I was diagnosed with Her 2 + Breast Cancer.
The news was devastating, but it didn't stop me. I chose to embrace the role of a warrior, slowing down my work but never allowing it to come to a halt.

A Pause for Healing:
​Completing chemotherapy in December marked a significant milestone. The strength within me and the incredible support around me became evident. In January 2024, I underwent a double mastectomy—a courageous step on my healing journey. Each day brings new challenges, but I've come to understand that every step forward is a victory in itself.


Crafting for a Cause:
Amidst these challenges, I refused to succumb to self-pity.  Crafting became my healing outlet and a way to manage my health. 

Explore My Craft:
Each piece is crafted with love and purpose.

​Can't find what you're looking for? Drop me an email at [email protected]



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  • Summer Camp Fundraising
  • Engraving & Decor
  • About Jennifer Willen
  • Content Creation Services
  • Instagram Feed
  • YouTube Content
  • Adeline's Bookmarks
  • Breast Cancer Blog